The Wisconsin Bike Fed has hired Jessica Ginster as development director.
Ginster will provide strategic direction in developing donor relations and expanding the Bike Fed's presence, impact and funding statewide.
A Wisconsin native, Ginster has more than 20 years experience in the bicycle industry and 10 in the non-profit sector. She began her career in the bicycle industry at Wheel & Sprocket where she was the sales manager of their Glendale retail outlet. Most recently while living in Taichung, Taiwan, she assisted her husband Nick Ginster, general manager and founder of the bicycle company Fyxation, launch an urban focused bicycle brand.
Furthermore, while in Taiwan, she held positions on boards and raised funds for underserved and physically challenged children.
"Jessica brings with her a wealth of knowledge, experience and a unique perspective and we're proud to have her as a member of our staff," said Kevin Hardman, Bike Fed's exxecutive director.